1. Service Overview
The Logo & CoBrand Service is an exclusive design offering for active eXp Luxury members, providing professional brand asset creation and modification in alignment with eXp Luxury brand guidelines.
2. Scope of Work & Revisions
Standardized Revisions: All Service packages include exactly three (3) rounds of revisions. Revision Definition: A "round" constitutes adjustments to the concepts presented (e.g., color tweaks, font weight, or layout). Requests for entirely new concepts or a complete change in direction after the initial mockups are delivered will count toward your revision limit.
Additional Rounds: Any revisions requested beyond the included three rounds will be billed at our standard hourly design rate.
3. AI-Generated Ideas and Pricing Policy
Our pricing is based on the professional labor, technical expertise, and rigorous production process required to deliver luxury-grade, compliant, and production-ready assets.
Flat-Rate Pricing: The cost of the Service remains the same regardless of whether the Agent provides a concept, sketch, or idea generated via Artificial Intelligence (AI).
Comprehensive AI Coverage: This policy applies regardless of when the AI concept is introduced. If an Agent provides an AI concept as a starting point, or pivots to an AI-generated idea at any stage of the revision process, the service fee remains unchanged.
Professional Execution: Executing an AI-generated idea requires the same level of professional design effort (including manual vectorization, brand compliance auditing, and high-resolution file preparation) as a project started from scratch. No discounts, credits, or fee reductions will be provided for AI-assisted inputs.
4. Deliverables & Brand Assets
Upon final approval, the Agent will receive a comprehensive brand package including:
File Formats: High-resolution Vector (AI), SVG, PNG (transparent), and JPG.
Variations: Standalone logo versions and official eXp Luxury Co-Branded versions.
Color Profiles: Deliverables are provided in multiple colorways (e.g., Full Color, All Black, and All White).
Brandboard: A summary document (Brandboard) outlining your logo usage, color codes (Hex/RGB), and typography.
5. Typography and Font Licensing
Open Source Standard: eXp Luxury utilizes high-quality, copyright-free, or open-source fonts for all logo designs to ensure the Agent has full, unencumbered use of their assets.
Premium Font Requests:If an Agent requests the use of a specific non-open-source or "premium" font, the Agent is solely responsible for purchasing the appropriate commercial license. eXp Luxury will not be held liable for licensing fees or copyright infringements resulting from the use of Agent-requested premium fonts.
6. Guaranteed Turnaround Times
We provide guaranteed turnaround times for the delivery of initial concepts, revisions, and final packages based on the service selected.
Custom Icon Logo
Initial Design: 10 Business Days
Revisions: 3 Business Days
Final Package: 2 Business Days from Final Approval
Monogram Logo
Initial Design: 5-7 Business Days
Revisions: 3 Business Days
Final Package: 2 Business Days from Final Approval
Typeface Logo
Initial Design: 3-4 Business Days
Revisions: 3 Business Days
Final Package: 2 Business Days from Final Approval
Logo Refresh
Initial Design: 5-7 Business Days
Revisions: 3 Business Days
Final Package: 2 Business Days from Final Approval
Note: The guarantee applies to the design team's response time. Overall project completion depends on the promptness of Agent feedback.
7. Membership & Usage Rights
Active Status: This Service is available exclusively to active eXp Luxury members.
Termination of Membership: Upon termination of eXp Luxury membership, the right to use the eXp Luxury co-branded version of the logo (containing the eXp Luxury mark) ceases immediately.
Retained Rights: The Agent retains full ownership and rights to their personal/standalone logo assets created through this service and may continue to use them for their independent real estate branding as needed.
Brand Integrity: All designs must adhere to eXp Luxury Brand Guidelines. We reserve the right to decline design directions that do not meet the aesthetic or brand compliance standards.